Learning a new language regularily leads to false friends. Such challenges do also frequently occur when you are successful in a given market with a given strategy and decide to attack new markets.

There are lots of things you "simply know". These can easily lead towards unsuccessful expansions which cost money instead of generating reliable revenue streams.

• Your products and solutions are well known
• You have access to tons of usable references
• You built up a reliable sales strategy
• You know your market

• Your products and solutions are not known in Europe
• Your Sales structures and vertical markets are not adapted to Europe
• Your references are not local references
• Your presence is not localized - from a language, culture and feature perspective

• Consider  expansion to Europe as a new start
• Take a strategic decision to be sustained throughout 24 months
• Define a clear budget with measurement points and transparent reporting
• Define a C-level sponsor inside your organisation
• Build up a direct presence or go with our virtual subsidiary approach

• High reseller loyality
• High end user loyality
• Strong reference selling